Pure Luxury – “pLAyer Anthem”

Pure Luxury is a pure entertainer. Now, he just released his latest single in “pLAyer Anthem,” a high energy song produced by Brooks Brown that’s perfect for summer. Director Trey Lyons often creates videos with a darker energy, but here he shows versatility by capturing a brighter atmosphere.

The video begins with Lux riding his bike through LA streets, rapping along the track. The theme connects the 90s to the present, a feeling punctuated by the black and white footage throughout the visual. When they’re shooting dice on the side of the house, you not only see Benjamins, but also Cashapp transactions up to $10,000, adding modern elements to the throwback flick.

The rising star’s energetic lyricism along with his party type beats is what’s been attracting ears to his persona. Watch the latest below: