Any time Jon Psycho is behind the camera, you know you’re getting something special. He’s shot and directed videos for Drakeo, Da$h & a long list of other big names, but some of his most creative work has been with Holland Izz, like last year’s video for ‘All That’ feat. 3 Trinzz which had some of the most unique uses of color you’ll find.
Now, they’ve linked back up for ‘Playa’ along with KB Devaughn & Tauvaa. The trio of rappers is in Compton, where KB Devaughn finds himself in some legal trouble about 30 seconds into the song. He keeps his cool though, not missing a beat as he recites a hook that has the makings of a West Coast anthem.
Jon Psycho’s signature hues and dusty filters give the video a kind of 90’s feel, focusing more on the people in the shots rather than the material things. Holland Izz goes crazy every chance he gets, and he takes full advantage of his camera time with wild, high energy dance moves whether he’s rapping or not. Tauvaa is more subdued, maintaining a level of calmness as he breezes through his verse.
These guys don’t get the looks they deserve yet. Wake up.