Everything ihateyouALX does is authentic. His animosity-infused name isn't a gimmicky attempt at a quick click, it's simply because an ex-girlfriend said it to his face so many times that it…
Six Sev has tied his identity to his community in a way that few artists have. He’s a regular at Harun Coffee, the black-owned coffee shop in the heart of…
Navin was a young, eager college student ready to take music head on. Originally born in Ohio, the multifaceted producer moved to Los Angeles to do just that. In the…
Saviii 3rd looks like a man after a 300 lb. barbell has been lifted off his shoulders. In his music and videos, he wields a larger than life presence that’s…
Zay Coronado grew up all over Los Angeles, and his collaborations stretch as far as the city limits. The 19 year old producer has worked with talents all across the…
Walt Mansa hails from Leimert Park, an area filled with many black creatives who work in a variety of avenues. From poetry to rap and visual art, there are plenty…
From waking up every morning to work at DirecTV to investing in his first recording studio in Downtown Los Angeles, Bigg Boo has turned his vision into reality. Trusting in…
“Paupa got beats making history on God” - sound familiar? If you're tuned in with what's happening in LA then Paupa's tag certainly should ring a bell, as widespread…
Produced by Hollywood, but made in South Central. The HITMOB producer has made a name for himself through collaborations with artists such as Roddy Ricch, DonnyLoc, Joe Moses, and 1TakeJay.…
LA sounded a little different when Mike Free first entered the game. Traffic music was still waiting to get the green light, with architects like Ron-Ron more preoccupied with skateboarding…